We turn financial complexity into clear, profitable decisions
Master of Coin helps eCommerce founders make faster, smarter financial choices - without stress, second-guessing or wasted time.
We act as your financial pit crew - spotting margin leaks, simulating cash and pricing outcomes, and keeping you ahead of what’s coming - so you can scale with confidence.
We test, model, and pressure-check your decisions - so you stay in control, no matter how fast you're moving.
Sharper strategy. Stronger margins. Fewer sleepless nights.
High-level financial clarity. Without the Full-time CFO overhead.
Bookkeeping shows the past. We give you control over what happens next.
You’re not short on numbers - you’re short on insight. We turn messy accounts, ad metrics and sales data into decisions that drive profit.
From scenario planning and forecasting to margin strategy and pricing clarity, we give eCommerce founders the strategic finance support to make smarter moves - and avoid expensive mistakes.
We help eCommerce brands on Amazon, Shopify and DTC take control of their numbers and drive profitable growth
Whether you're scaling fast or holding steady at seven figures – we help you stop winging it and start winning with clarity.
› Uncover hidden costs silently draining your margins
› Free up cash – no more scrambling to pay bills
› Align ad spend with what actually drives profit
› Stop flying blind – build a plan grounded in real numbers
Guesswork kills margins. Let's cut through the noise and build a plan that actually pays.
Where are you leaking profit? Let’s find it - and fix it.
Most eCommerce brands are flying blind - bleeding cash without realising it. Underpriced products. Overspending on ads. Margins evaporating.
We’ll break that cycle. Fast.
You get a straight-talking, numbers-first audit that exposes where your profits are slipping and what to do about it. No fluff. No vague dashboards. Just a clear path to better margins, stronger cash flow, and smarter decisions.
If you can’t see it, you can’t fix it - and you’re leaving money on the table every single month.
