Turning financial complexity into clear, profitable decisions
Master of Coin Consulting is a trusted partner providing fractional CFO and strategic finance advisory for ambitious eCommerce brands - across DTC and marketplace channels.
We cut through financial complexity to deliver clear, actionable solutions grounded in data-driven insight.
Our hands-on expertise helps you improve profit, strengthen cash flow and move forward with clarity, confidence and control.
If this sounds familiar, you’re not alone
How it feels
Always in the thick of it
⮕ reacting more than steering
Working harder for less
⮕ effort feels higher than rewards
No clear finish line
⮕ unsure how today builds tomorrow
Why it happens
Too close to everything
⮕ the big picture gets blurred
Growth without control
⮕ costs & complexity rise with revenue
Decisions without certainty
⮕ big calls made on gut instinct
What’s missing
Visibility
⮕ a clear view of true performance
Structure
⮕ systems that make decisions easier
Direction
⮕ a plan you can trust and follow
How we can help
We help you step out of the day-to-day and take control of the bigger picture.
By combining sharp financial insight with practical strategy, we turn complex data into clear, confident actions - so you know exactly where you stand, what’s possible, and how to get there.
From capital planning and cash flow forecasting to pricing, margin optimisation, and commercial evaluation, you get senior-level financial expertise without the cost or complexity of a full-time hire.
How it works
Step 1
Discovery Call
A 15-minute conversation to understand your business and see if we’re the right fit.
Step 2
Financial Review
A free deep dive into your numbers to uncover risks, missed opportunities, and where profit is leaking.
Step 3
Strategic Proposal
A tailored plan showing exactly how we can improve profit, strengthen cash flow, and give you more control.
Brands we work with
Where’s the margin going? Let’s find it - and fix it.
Many businesses look healthy on the surface - but underneath, profit is leaking and cash keeps tightening. It’s not obvious, which is why it keeps happening.
We take a calm, numbers-first look at what’s really going on - finding where profit’s eroding, why cash is under pressure, and how to take back control.
Clarity - backed by action.
