Turning financial complexity into clear, profitable decisions

Master of Coin Consulting is a trusted, independent provider of strategic financial consulting and advisory services.


We work with ambitious, committed eCommerce brands - across both DTC and marketplace channels.


Our aim is simple - to make finance easier.


We cut through financial complexity to deliver clear, actionable solutions - grounded in data-driven insights and underpinned by tailored, high-impact financial strategy.


With hands-on expertise and practical guidance, we help you improve profit, strengthen cash flow and move forward with less stress, more confidence and a clear path built on control and purpose.

High-level financial clarity. Without the Full-time CFO overhead.

Bookkeeping shows you where you’ve been - we help you decide where to go next.


We cut through the noise, connect the dots - and help you act on the numbers that truly impact your long-term financial stability.


From capital planning and cash flow forecasting to pricing, margin optimisation and commercial evaluation - we help you make sharper financial decisions without the cost or complexity of a full-time hire.

Brands we work with

Where’s the margin going? Let’s find it - and fix it.

Most brands look healthy on the surface - but they’re bleeding cash underneath.


It’s not obvious. That’s why it keeps happening.


This is a calm, numbers-first look at what’s really going on:

Where profit’s leaking. Why cash keeps tightening. And how to take control.


Clarity - backed by action.